Content streaming platform Artista Global has joined in the Korea Blockchain Industry Association (KBCIA) Tuesday. The decision was to strengthen the blockchain business, the company said.

Last January, Artista Global debuted its global music streaming Artista Music App through the Amazon. Fans of K-pop and J-pop could stream a wide variety of songs.

Artista Global established a blockchain-based company dealing in media content streaming in Dubai. It issued ERC 20-based Arts coins. Consumers can use the coins to pay for streaming music, shopping and buying other culture contents.